THE CUSTOMER
Martin Walsdorf is the managing director of German car dealer PEWE in Düsseldorf. “We have been around for 33 years and we have a nice network in Germany as well as throughout Europe, thanks to OPENLANE,” Martin beams. The cars they sell are up to four years old and come from German and European leasing companies.
THE CHALLENGE
“Since we work both b2b and b2c and have both domestic and foreign customers, it is very important for us to simplify sales as much as possible,” Martin says. “We have been working with OPENLANE for about 12 years now, and for us that is where their strength lies: they streamline and simplify our sales.”
“THANKS TO OPENLANE, WE ARE EXPERIENCING AN ANNUAL SALES INCREASE OF 10 TO 15 PER CENT.”
WHY OPENLANE
01. More sales abroad
Martin finds that PEWE has more international customers thanks to OPENLANE: “Because OPENLANE also has customers abroad, our partnership allows us to sell vehicles to end customers we would never reach otherwise. Since they have been our partner, we have seen a significant increase in our sales.”
02. Streamlined and user-friendly
When selling online, everything hinges on the platform you use. And as a seller, you naturally want only one thing: for everything to be simple and sell smoothly. “OPENLANE’s platform is very streamlined and user-friendly. All we have to do is enter our vehicles in the back office with a description. Done. After a few clicks, our auctions are running,” Martin smiles.
03. Friendly staff
For Martin, the warm staff is also an absolute plus: “We have been working with OPENLANE for 12 years now and find that all their staff are friendly and customer-oriented. That, of course, makes the cooperation extra nice. OPENLANE’s staff do everything they can to help you as quickly and well as possible.”
THE RESULT
Ultimately, every business revolves around numbers. And they don’t lie, according to Martin: “With an annual increase in turnover of 10 to 15 percent, it goes without saying that we are happy to continue our collaboration with OPENLANE.” Are you curious to what OPENLANE can mean for your company? Contact one of our sales executives and ask for a FREE consult.
“OPENLANE’S PLATFORM IS VERY STREAMLINED AND SIMPLE. AFTER A FEW CLICKS, YOUR AUCTIONS ARE RUNNING.”