Say hello to OPENLANE!

Selling rental cars made easy!

We are thrilled to announce that ADESA is now OPENLANE!
The new brand fits our vision to build the world’s greatest digital marketplaces for used vehicles and our purpose to make car wholesale easy so you can be more successful. We’re advancing this vision and purpose by bringing together all our buyers, sellers, and vehicles under in Europe.

OPENLANE stands for a fundamental change! More than ever we’re committed to making selling rental cars easy for you. 

OPENLANE Europe is a subsidiary of OPENLANE Inc., a US-based, listed company (NYSE, KAR) that provides customers around the globe with innovative, technology-driven remarketing solutions and related services. Together, we are dedicated to making car remarketing – which is complex and risky – a seamless and successful experience.

Here are six ways in which the marketplace just got easier for you as a seller:


Market compliant sales prices

We create a competitive environment across the EU that stimulates higher bids and ensures that you sell your cars in the right markets at the right prices. Through our marketplace you can achieve market-aligned, competitive sales prices while benefiting from the lowest possible cost of sales.

OPENLANE consumer market price icon


Effective co-listing capabilities

We offer effective co-listing capabilities through API connections and aggregated bidding, allowing you to simultaneously list your vehicles on the OPENLANE marketplace as well as on your own website or other third-party websites. This eliminates the risk of double sales and allows you to manage your listings efficiently across different platforms.

Openlane Platforms


Lightning-fast payment

We pay within 2 working days and ensure a swift transfer of ownership, ensuring you a seamless selling experience.

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Increased car promotion to an increased buyer population

We have intensified our efforts to promote your cars to ensure you achieve the best possible prices. Through both in-platform notifications, pop-ups, and recommendations, as well as online and offline sales strategies, we strive to maximize the visibility and reach of your listings.

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Comprehensive vehicle reporting

We equip you with comprehensive vehicle reporting and management tools, enabling you to stay on top of your inventory and make informed decisions

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Increased transparency and expert sales consultancy

At OPENLANE, we prioritize transparency, ensuring you have complete clarity on our fees. When you sell a vehicle, we transfer the highest bid directly to you. Following that, we invoice a predefined sell fee on either a monthly or bi-weekly basis. No hidden costs, no surprises – just straightforward and honest pricing.

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But that’s not all. We go above and beyond to provide you with exceptional sales consultancy.

With our unique sellability score, your auction experience is taken to the next level. This score will offer valuable insights that can help maximize the selling potential of your vehicles. And with our streamlined and proactive approach to sales consultancy, we are by your side every step of the way, empowering you to achieve outstanding results.

We are thrilled to present OPENLANE as the new name and face of our company in Europe, embodying our commitment to making selling rental cars easy for you. With OPENLANE as your trusted partner, you can navigate the car remarketing landscape with ease, efficiency, and confidence

Thank you for your continued trust and support as we embark on this exciting new journey together. We look forward to serving you on the marketplace.
Please let us know how we can help you with any inquiries you may have regarding our new brand. Feel free to reach out to your trusted account manager.