Say hello to OPENLANE!

Buying & selling used cars made easy!

We are thrilled to announce that ADESA is now OPENLANE!
The new brand fits our vision to build the world’s greatest digital marketplaces for used vehicles and our purpose to make car wholesale easy so you can be more successful. We’re advancing this vision and purpose by bringing together all our buyers, sellers, and vehicles under in Europe.

OPENLANE stands for a fundamental change! More than ever we’re committed to making selling used cars easy for you. And with the launch of OPENLANE Europe, easy just got easier.

OPENLANE Europe is a subsidiary of OPENLANE Inc., a US-based, listed company (NYSE, KAR) that provides customers around the globe with innovative, technology-driven remarketing solutions and related services.

Here are five ways in which the marketplace just got easier for you as a seller:


More ways to sell directly to your buyers

With OPENLANE, you have endless possibilities to sell your cars with ease.
As the first modular dealer platform in the EU, “OPENLANE Sell” provides you with a range of flexible modules designed to allow you to revolutionize your car selling experience.

Our user-friendly self-service portal allows you to Trade-in cars, create captivating vehicle descriptions, efficiently manage bids, and showcase your cars in your own private community or the open auction – the choice is yours.

Plus, with “OPENLANE Sell”, you now have the exclusive opportunity to connect with, sell to and complete transactions directly with your buyers, making the selling process hassle-free and efficient. Say goodbye to unnecessary steps and welcome a simplified approach to selling.

By utilizing “OPENLANE Sell” you not only get access to comprehensive sales reports, offering valuable insights into your performance, but it also elevates your understanding of optimal buying and selling strategies in the EU.

With these powerful tools at your disposal, OPENLANE becomes an invaluable asset for any seller looking to enhance their sales outcomes and make informed business decisions.

Openlane Sell


More ways to sell around the clock

In addition, you’ll soon have access to 24/7 stock auctions. You will have round-the-clock access to stock auctions, providing you with greater flexibility and convenience to sell.

Openlane 24/7


Flexible methods for car intake organization

We understand the importance of flexibility, which is why we offer various ways to organize the intake of cars. You can choose to use our inspection app, API, Excel, or other methods that best suit your needs.

Openlane app icon


Increased car promotion to an increased buyer population

We have intensified our efforts to promote your cars to ensure you achieve the best possible prices. Through both in-platform notifications, pop-ups, and recommendations, as well as online and offline sales strategies, we strive to maximize the visibility and reach of your listings.

OPENLANE seller score icon


Increased transparency and expert sales consultancy

At OPENLANE, we prioritize transparency, ensuring you have complete clarity on our fees. When you sell a vehicle, we transfer the highest bid directly to you. Following that, we invoice a predefined sell fee on either a monthly or bi-weekly basis. No hidden costs, no surprises – just straightforward and honest pricing.

But that’s not all. We go above and beyond to provide you with exceptional sales consultancy. With our unique sellability score, your auction experience is taken to the next level. This score will offer valuable insights that can help maximize the selling potential of your vehicles. And with our streamlined and proactive approach to sales consultancy, we are by your side every step of the way, empowering you to achieve outstanding results.

OPENLANE bid agent icon

But wait, there is more! Did you know that we also make buying used cars easy for you?

How are we doing this? Through our dedication to offering an increased selection of local vehicles thanks to a rapidly growing dealer base discovering the power of OPENLANE Sell.
We are providing you with more opportunities to purchase, for instance younger, lower-mileage cars. This means that also sourcing these vehicles at is now possible for you.

In short, we are thrilled to present OPENLANE as the new name and face of our company in Europe, embodying our commitment to making buying and selling used cars easy for you.

Thank you for your continued trust and support as we embark on this exciting new journey together. We look forward to serving you on the marketplace.
Please let us know how we can help you with any inquiries you may have regarding our new brand. Feel free to reach out to your trusted account manager or contact us at