Say hello to OPENLANE!

Car remarketing made easy!

We are thrilled to announce that ADESA is now OPENLANE!
The new brand fits our vision to build the world’s greatest digital marketplaces for used vehicles and our purpose to make car wholesale easy so you can be more successful. We’re advancing this vision and purpose by bringing together all our buyers, sellers, and vehicles under in Europe.

OPENLANE stands for a fundamental change! More than ever we’re committed to making car remarketing easy for you. And with the launch of OPENLANE Europe, easy just got easier.

OPENLANE Europe is a subsidiary of OPENLANE Inc., a US-based, listed company (NYSE, KAR) that provides customers around the globe with innovative, technology-driven remarketing solutions and related services. Together, we are dedicated to making car remarketing – which is complex and risky – a seamless and successful experience.

Here are seven ways in which the helps you streamline your remarketing processes and avoid common challenges:


Cross-border expertise and more

OPENLANE facilitates cross-border transactions by offering a one-stop-shop experience to our extensive and rapidly growing network of over 105,000 buyers across the EU. Next to that, we’re continuously investing in developing local and direct sales opportunities.

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Market compliant sales prices

OPENLANE creates a competitive environment across the EU that stimulates higher bids and ensures that you sell your cars in the right markets at the right prices. Through our marketplace you can achieve market-aligned, competitive sales prices.

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Peace of mind and compliancy

OPENLANE shoulders the risk in every sale and ensures rigorous adherence to all relevant regulations, including VAT regulations, GDPR compliance, and security regulations. This commitment guarantees you peace of mind and instills confidence in every transaction.

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Lightning-fast payment

OPENLANE ensures swift and efficient payment and transfer of ownership, ensuring you a seamless selling experience.

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Effortless integration

OPENLANE provides vehicle and auction data integration through a user-friendly interface, offers aggregated bidding functionality, simplifying and optimising your remarketing journey.

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Comprehensive vehicle reporting

OPENLANE equips you with comprehensive vehicle reporting and management tools, enabling you to stay on top of your inventory and make informed decisions.

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Increased success management

OPENLANE offers guidance every step of the way. From pricing strategies to sellability scores, to sales success management, our platform and team provides invaluable insights to help you optimize your remarketing outcomes.

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We are thrilled to present OPENLANE as the new name and face of our company in Europe, embodying our commitment tomaking car remarketing easy for you. With OPENLANE as your trusted partner, you can navigate the car remarketing landscape with ease, efficiency, and confidence.

Thank you for your continued trust and support as we embark on this exciting new journey together. We look forward to serving you on the marketplace. Please let us know how we can help you with any inquiries you may have regarding the new brand. Feel free to reach out to your trusted account manager.