ADESA Europe names Grainne van Berkum as its new President

November 2, 2023

 

ADESA Europe, a subsidiary of leading provider of digital marketplace solutions for used vehicles OPENLANE, Inc. (NYSE: KAR), announces the appointment of Grainne van Berkum as the company’s new President. In her role, Grainne will take charge of managing the European and UK business, and will be responsible for driving growth across the organization’s dynamic digital marketplace, while maintaining an unwavering commitment to the company’s purpose of making car wholesale easy so its customers can be more successful.

 

Having spent more than 30 years working in automotive and digital B2B marketplaces, Grainne has the expertise and vision needed to steer ADESA Europe to new levels of success.

 

‘Grainne van Berkum is an experienced and forward-thinking leader. With three decades of automotive and leadership experience — most recently advancing the digital transformation of automotive marketplaces across Europe — Grainne is a skilled and successful operator who drives results. Her flexible thinking, growth mindset and deep customer relationships will further accelerate growth in our European marketplace while delivering positive outcomes for both our customers and our company. I am looking forward to what our team will accomplish for our customers with Grainne at the helm.’ Says Srisu Subrahmanyam, President, Services and International Markets and EVP of Operations at OPENLANE.

 

Grainne has a proven track record when it comes to developing successful strategies, products and digital solutions for used vehicle remarketing. Prior to joining OPENLANE, she served as Managing Director and COO at CarNext, where she was responsible for B2B sales, sourcing strategy and managing multiple teams across Europe. Previously, she completed a long tenure at LeasePlan where she held various positions of progressive leadership and responsibility in both Ireland and the Netherlands, focusing on digital remarketing and asset value growth in over 30 countries.

 

More than just a strategic leader, Grainne is known for recognizing and nurturing talent. She understands that building strong teams and fostering a positive company culture are essential for success. With her leadership, Grainne will bring more collaboration, growth, and innovation to the company and exceptional service to customers and stakeholders.

 

‘I am excited to be joining a great team at ADESA Europe at an unprecedented time of change in the automotive industry. My immediate focus will be to accelerate our vision of building the world’s greatest digital marketplace, bringing together buyers, sellers and vehicles.’ says Grainne van Berkum, President of ADESA Europe.