THE CUSTOMER
George Dementiev is the managing director of KGA Motors in Genk. He is responsible for buying and selling cars. His focus: BMWs. George has been working with OPENLANE for many years. At the time with his former employer, now as a self-employed person. “I was very satisfied with the cooperation from the start. When I set up my own business in 2019, it was an obvious choice for me to knock on OPENLANE’s door again.”
THE CHALLENGE
“As a business manager, you have a thousand things on your mind every day. The smoother the processes, the better I can run my business,” says George. “Working with OPENLANE is simple. No complex procedures or rules. I inspect the cars, take photos of them and then send them to OPENLANE. They always make sure the car is put up for sale quickly.”
“I OWE 90 PER CENT OF MY SALES TO MY PARTNERSHIP WITH OPENLANE.”
WHY OPENLANE
01. Warm contacts
It is important to George that he can hand over work in complete confidence: “OPENLANE is a stable company with which I have good communication. My contact person has been the same for several years,” he smiles. “The rapport is good and I know I can trust him.”
02. Choosing certainty
“I like certainty. That’s why I prefer to sell through the ‘Buy Now’ auctions. The advantage? I choose my own price and then know for sure that when I sell, I will receive that exact amount.” But George also cites another kind of security: “With OPENLANE, there are never any payment problems. After a sale, the money is always in the account quickly.”
03. Indispensable partner
Perhaps the main reason why George is a loyal customer: “I owe 90 per cent of my sales to this cooperation. OPENLANE is a partner I couldn’t live without.”
THE RESULT
Thanks to OPENLANE, George sees his business grow every year. Every entrepreneur’s dream, of course. “Last year I sold more than 500 cars through OPENLANE. I see that number increasing every year. So my partnership with OPENLANE ensures that my business continues to grow.” Are you curious to what OPENLANE can mean for your company? Contact one of our sales executives and ask for a FREE consult.
“MY PARTNERSHIP WITH OPENLANE ENSURES THAT MY BUSINESS CONTINUES TO GROW EVERY YEAR.”